6 Steps to Creating a Crisis Communications Plan


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This eBook by crisis communications expert, David Kalson, guides you through a six-step process for developing a Crisis Communications Plan — an essential component of effective crisis preparedness and management. You’ll learn how to identify vulnerabilities that could turn into a crisis and to plan for them in detail with strategies and communications templates. When a crisis strikes, you’ll be far better prepared to communicate effectively with all your constituents, thereby protecting your organization’s reputation and brand equity.

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