Introduction to Crisis Communications Plans

SOME 40 PERCENT OF ORGANIZATIONS DON’T HAVE A CRISIS PLAN, AND THEIR UNPREPAREDNESS IS A GRAVE MISTAKE. BUT EVEN THE CRISIS PLANS THAT MANY  ORGANIZATIONS DO HAVE ARE DEFICIENT. THE REASON IS THAT THEIR PLANS FOCUS ONLY ON OPERATIONS, AND THEY GIVE LIMITED OR NO ATTENTION TO COMMUNICATIONS. “INTRODUCTION TO CRISIS COMMUNICATIONS PLANS” SHOWS THE IMPORTANCE OF HAVING OPERATIONS WELL COORDINATED WITH COMMUNICATIONS IN CRISIS PLANNING AND HOW TO MAKE A CRISIS COMMUNICATIONS PLAN AN ESSENTIAL COMPONENT OF THE OVERALL CRISIS PLAN.

THE COURSE TEACHES…

  • The duties of communications professionals in preparing crisis plans and ensuring that operations and communications are coordinated.
  • The process for communications professionals to use in identifying the crisis scenarios that, if they were to occur, would cause the most damage to the organization.
  • How to prepare communications strategies and tactics for each of the identified highest-priority crisis scenarios.
  • How to strategically disseminate Crisis Plans and their Communications Component to convey the importance of the plans to its recipients.

Introduction to Crisis Communications Plans is one of several in this series on Crisis Communications Plans. Other lessons in this series will cover topics such as…

  • Crisis messaging
  • Your audiences – both internal and external
  • Making employees the eyes and ears of your organization, both before and during a crisis.
  • Preparing crisis document templates that can be quickly finalized during a crisis
  • The crucial role of spokespersons, their training and their rehearsals.
  • Preparing Q&As for crisis scenarios
  • Case studies from two recent corporate crises

Length: 60 Minutes

Course Resources

  • Template for Planning Crisis Communications for Individual Crisis Scenarios
  • Public Statement Guide and Template
  • Template for Categorizing Crisis Scenarios
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